I head the User Experience process driving the creative aspects of the functional and user interface designs for projects. Responsible for driving user experience improvements and creating user experiences that sell.
What I do
I am an ecommerce user experience lead and interactive user interface developer residing in Vaasa, Finland. My passion is creating selling and satisfying experiences, by understanding how to create logical and viable structures for the experience by leveraging user research. I also think that it is not only how it looks but how it works that is most important, supporting the decision making as the user moves from learning to consideration to comparison to purchase.